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Dow Jones
32244.58
+382.60 (+1.20%)
S&P 500
3951.57
+34.93 (+0.89%)
Nasdaq
11675.54
+45.03 (+0.39%)
Russell 2000
1744.99
+19.10 (+1.11%)
VIX
24.20
-1.31 (-5.14%)
2022 was bad year for Adidas. No that's not correct.
2022 was a very bad year for Adidas, that's the true statement.
• The sportswear giant ended its Yeezy partnership, The Company warned last month that it faces a $1.3 billion earnings wipeout after cutting ties with Ye.
• Declining sales in China - sales hit by a boycott in China after Adidas and several other western brands sought to distance themselves from the Xinjiang's labor camps.
• Nike's recent surge- Adidas's market share is being squeezed by its old rival Nike.
• The earnings wipeout raises the risk that Adidas will fail to pay back bondholders, according to S&P credit analysts.
• Adidas shareholders will also receive lower dividends as the Yeezy fiasco hammers profitability.
But Adidas is looking forward. They have a new CEO - Bjørn Gulden. Gulden, who formerly led Puma, said Adidas already has the “ingredients for success”.
• Building on Adidas brand’s strengths in the marketplace, including its long-established roots in sports history, as well as its credibility in fashion and street culture built up over the last twenty years.
• Gulden sees an opportunity for Adidas to widen its offering to cover smaller sports. He said, “I think the DNA of Adidas has always been to develop products for all kinds of sports.
• Investing more in the outdoor category, consisting of footwear and apparel by Adidas, the company has positive momentum in this category, and is positioned well for continued growth.
• Adidas will also focus on the optimization of the business model that includes a focus on being more service-oriented toward wholesale.
• Adidas will become “much more local” to best cater to local tastes. He said, “The world is not becoming more central or global. It’s very, very hard to find products that are doing well in all the regions and all the markets.”
Overall we have to remember, that Adidas has a strong brand identity and a reputation for quality and innovation in the sports industry. Adidas has a strong presence in the global market, with a focus on innovation and sustainability.
The company's strong brand identity and commitment to quality make it a leader in the sports industry, and its continued investment in new technologies and sustainable practices position it for long-term success.
Year to date the stock is already up 17.3%, if the turnaround will work.
You can expect a lot more profits.
Disclaimer: The article does not constitute investment advice or marketing that takes into account the data and the special needs of each person.
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Disclaimer:
The Score performance whether actual or indicated by historical tests of strategies, is no guarantee of future performance or success. The results reflect performance of a strategy not historically offered to investors and does not represent returns that any investor actually attained.
The results reflect performance of a strategy not historically offered to investors and does not represent returns that any investor actually attained. The Readiness Indicators, Sentiment Indicators and total score are calculated by the retroactive application of a model constructed on the basis of historical data and based on assumptions integral to the model which may or may not be testable and are subject to losses. Active trading is generally not appropriate for someone of limited resources, limited invesment or trading experience, or low-risk tolerance. Your capital may be at risk.
Please note that no offer or solicitation to buy or sell securities, securities derivatives of future products of any kind, or any type of trading or invesment advise, recommendation or strategy, is made, given or endorsed by TrendSpott including any of their affiliates ("TS").
This information is provided for illustrative purposes only. You should not rely on any advice and/or information contained in this website and before making any investment decision. we recommend that you consider whether it is appropriate for your situation and seek appropriate financial, taxation and legal advice.
Find out what happening right now and get all the pieces of the puzzle on important data activity before the major news sources break the story and see what are the trends
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Disclaimer:
The Score performance whether actual or indicated by historical tests of strategies, is no guarantee of future performance or success. The results reflect performance of a strategy not historically offered to investors and does not represent returns that any investor actually attained.
The results reflect performance of a strategy not historically offered to investors and does not represent returns that any investor actually attained. The Readiness Indicators, Sentiment Indicators and total score are calculated by the retroactive application of a model constructed on the basis of historical data and based on assumptions integral to the model which may or may not be testable and are subject to losses. Active trading is generally not appropriate for someone of limited resources, limited invesment or trading experience, or low-risk tolerance. Your capital may be at risk.
Please note that no offer or solicitation to buy or sell securities, securities derivatives of future products of any kind, or any type of trading or invesment advise, recommendation or strategy, is made, given or endorsed by TrendSpott including any of their affiliates ("TS").
This information is provided for illustrative purposes only. You should not rely on any advice and/or information contained in this website and before making any investment decision. we recommend that you consider whether it is appropriate for your situation and seek appropriate financial, taxation and legal advice.
